TheLynk is a specialized Strategic Advisory company, helping Creative & Tech organizations to transform their vision & objectives into executable strategy & go-to-market approach, connecting its clients with the relevant opportunities and partners.
SERVICES:
👉🏻 CORPORATE / INSTITUTIONS
- INNOVATION STRATEGY
- STARTUP ECOSYSTEM MAPPING & MATCHING
- TRAINING & WORKSHOPS
- HACKATHON / IDEATION CAMPS / EVENTS
👉🏻 STARTUPS
- GO-TO-MARKET STRATEGY
- BUSINESS MODEL & VALUE PROPOSITION
- POSITIONING & BENCHMARK
- INTERNATIONAL BUSINESS DEVELOPMENT
About TheLynk
Founded by Yvan Boudillet, Digital Entertainment Expert with 15+ years’ experience, TheLynk works with international clients across the Music Industry (Live Music, Rights Management, Music Distribution, European Level Institutions) as well as with players connected to Music (Tech, Telecom, Media, VCs).
TheLynk is dedicated to drive positive change within the Music Ecosystem by enabling dialog, experimentation and collaboration between Corporates or Institutions, Artists and Startups. It is all about facilitating open-innovation by bridging the gap between Creativity & Technology.

« Tomorrow belongs to those who can hear it coming »
NEWS
- #MusicMovesEurope – A EU support to innovative online & offline music distribution
This report written by TheLynk’s CEO Yvan Boudillet aims to describe the context & outputs of a call initiated by #MusicMovesEurope which is the European Commission’s initiative to promote a competitive, diverse and sustainable European music ecosystem through policy cooperation, funding, participation in relevant legislation, and dialogue with the sector.
You can download the full report here: https://op.europa.eu/s/oTu1
In this report, you will also find an analysis of current & future trends in a moving music ecosystem as well as areas of development to foster innovation based on cooperation, dialogue and a comprehensive approach of data.
- MIDEM exclusive whitepaper about the new frontiers of Live Music Experience in collaboration with TheLynk is out!
Livestreaming & Virtual Live Experience are currently reshaping the face of Live Music in this unprecedented period of lockdown. What are the key trends in terms of usage, artist / fan experience and business models ?
We are proud to present this exclusive whitepaper written in collaboration with TheLynk about this new dimension of Live Entertainment that may become part of the new normal.
Get the whitepaper here: http://ow.ly/mZtG50DJDvo
- MIDEMLAB music startup international competition is back. Call for entry now open!
MIDEM‘s leading Music Startup Competition is back for its 14th edition, presented by Sacem!
If you are a MusicTech Startup, this is your chance to take your business to the next level! APPLY NOW!
This year, Midemlab category “Live Music Experiences” will spotlight the most innovative solutions around for Concert Livestream & Virtual Live Experience.
20 finalists will be selected by our selecting partners Music Ally, the leading digital strategy and knowledge company for music business, The Lynk and Panache Ventures, venture capital firm specializing in early-stage startup investments.